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10 Things the Most Successful Bloggers Are Doing

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Business blogging is creating a lot of buzz and one way that you can approach marketing. However, it is important to keep track of where you stack up and how you compare to some of the top business bloggers. Evaluating your own business blogging against the best is the only way to determine how far you need to go. Here are a few of the key takeaways from this infographic.

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14 Common Misconceptions About SEO

1. Search Engine Submission

In the 90’s, websites had to be submitted to search engines as part of SEO. In many instances, the submissions were spam, so the process was retired along with Compuserve and ISDN.

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Without These Essentials, Your Website Is Sort of Useless

What is your website doing for your business? Is it capturing valuable leads? Is it generating sales? Is it effectively driving your business? Or is just sitting around acting a little, well, useless?

Your website should be working for you like a silent but stealth salesmen, bringing in clients and growing your business day and night. But it can’t do that unless you have these website essentials to bring it up to its full, result-oriented potential.

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Delightful Design, Deconstructed

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Some websites provide us a service, other websites make us smile—but the best ones do both. In the context of web design, delightful designs give us a special feeling that keeps us coming back.

But a website that only offers delight—no substance, just gimmicks and colorful mascots—doesn’t last long in our minds when the initial glamour fades.

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9 Things You Must Do Before You Hire Someone to Create or Redesign Your Website

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  1. Gather All of Your Business’s Vital Information

Your web developer/designer will be much more effective and efficient if you can provide them with all of the vital information about your business at the beginning of the project.

The upfront work will save both you and your and your designer/developer time (which could save you money) as you won’t need to go back and add things or spend time corresponding about missing info.

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Why Do I Need a Website?

web5011 – Online brochure.

Companies spend millions creating brochures and distributing them. By having a website you can skip that entirely. Your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections, then they will want to check out your website.

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Three most popular website building platforms in 2015

Before you start worrying about colour schemes and domain names, you’ve got to decide what platform you’re going to build your website with. To put simply, a content management system is a user-friendly platform for building websites and managing your own online content, instead of using a bunch of loose HTML pages. As you can see, nearly half of the websites on the internet are running on the WordPress website platform.

WordPress doesn’t cost a dime to download or install, and there’s a huge community who have designed beautiful themes and templates, making it easy to get going fast. WordPress can be expanded with free plugins to handle just about any site you can imagine – from gorgeous business pages to social networking sites. From basic blogs to beautiful business sites and online stores, WordPress can handle just about any kind of website. With so many people on the platform, it’s easy to find help when you need it, and lots of free resources you can dig into.

In fact, the site you’re reading right now is built with WordPress! Of course, there are other CMS / website building platforms, too. If for some reason you don’t want to build your site with WordPress, check out my Drupal, Joomla and HTML5 guides as well.

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7 “do not” on your website or 7 mistakes to avoid

IMPORTANT.

Your website will be much more effective if you avoid these mistakes.

  1. Do not use huge picture files
    High resolution pictures have huge files that take a long time to download and slow your site down. Changing to lower resolution pictures will speed your site up considerably without any loss in quality showing up on screen.
  2. Do not put up text as pictures
    Please do not confuse web page look. It can be frustrating and time consuming for visitors. That is a really bad idea because it takes away people’s ability to adjust the size of the text to make it readable. It also makes the text completely invisible to search engines so it lessens your chances of the site showing up high in searches.
  3. Do not out-of-date information on your site
    Statements like “to be published in 2014” or “I will be coming soon in 2013” make your site look out-of-date and give the impression that you don’t care. If you put this type of information on your site, make a note in your diary of when you need to change it. If you don’t want to spend that much time on your site or you have to pay a web designer to make changes, try to avoid putting dates in your content unless it’s absolutely essential.
  4. Do not use confusing navigation links
    If you enjoy thinking up imaginative names for your navigation links, you risk confusing your visitors. They might not realise that “HomeSpace“ is your Home section, “Inside” means “About US” and “Out and About” contains information on your events and etc. Remember that the visitors to your site are just one click away from going elsewhere, and that’s what they will do if you ask them to play a guessing game in order to find their way around just be direct.
  5. Do not use colours that make reading difficult
    Reading on screen is tiring so don’t choose a colour scheme that makes it even harder. It’s best to have plenty of contrast between the letters and the background. Black on white is an obvious choice, but dark grey on white can look softer. Always avoid red on green and the opposite as this combination is difficult for most people and dreadful for anyone who is colour blind.
  6. Do not split articles between pages for no reason
    A web page can be as long as you like so there is no problem with putting up a long article. Provided it’s interesting enough, people will scroll down to read it so there is no point in splitting an article in two just because the page is getting a bit long.
  7. Do not make it hard for visitors to find their way around the site
    If you don’t provide a clear way for visitors to get around your site, they won’t find many of your pages. What you need is a clear navigation on each page that lists the main links along the top of the page or down the left hand side where people expect to see them. To work well, they need to be in the same order in the same place on every page to avoid confusing your visitors or leaving them stranded.
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