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3 Takeaways From the Google Performance Summit

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With more than half of all Google searches happening on mobile, the search giant is continuing to push its mobile-first search vision. At its recent Google Performance Summit 2016, the company announced three major changes to empower advertisers to make mobile the centerpiece of their campaigns. Is your business ready?

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5 Signs It’s Time to Rebrand Your Company

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Rebranding is a perfectly common business move for major companies, and has been for many years. Think about Uber’s recent branding overhaul as just one contemporary example in a long tradition of rebranding.

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The 19 best-designed products of the year

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Get ready to replace everything in your house. The Industrial Designers Society of America (IDSA) has announced the gold and silver candidates for its 2016 International Design Excellence Awards (IDEA). The competition recognizes designers and artists that have achieved excellence in product design &mdash everything from nifty flower pots to high-tech disease-fighting solutions.

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Pokemon GO Could Be Next Big Marketing Tool for Retailers

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Pokemon GO, a mobile game that has rocketed to the top of Apple Inc. and Android app stores in record time, looks set to challenge young internet companies which specialize in increasing foot traffic for small businesses and may end up playing a role in major brands’ marketing, according to industry experts.

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New technology could turn your skin into a touch screen

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Technology can be awkward. Our pockets are weighed down with ever-larger smartphones that are a pain to pull out when we’re in a rush. And attempts to make our devices more easily accessible with smart watches have so far fallen flat. But what if a part of your body could become your computer, with a screen on your arm and maybe even a direct link to your brain?

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8 Questions to Ask Before Redesigning Your Website

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If your small business’s website isn’t gaining traffic, actively engaging customers or targeting the right personas, it might be time for a redesign. This is particularly true if your site’s been online for more than a year and isn’t updated frequently. It’s important to stay relevant – nothing screams “behind the times” like an outdated front-end website — but redesigns can be time-intensive and costly, even if you know exactly what you’re doing.

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The 17 coolest startups that launched in 2016

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Great businesses can be launched any time, even when there’s a downturn in funding.

While the start of 2016 might have spelled trouble for some well-established startups, it also saw the birth of companies tackling things like a cure for cancer, superfast internet, and competition for Uber.

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5 Ecommerce SEO Trends That Have Emerged This Year

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Each year brings a series of changes to the world of SEO in ecommerce. Much has been made about the position of SEO and whether you still should be using Google to boost your website over alternatives like social media. Regardless of where you stand on the issue, you should learn about the value SEO has for boosting your ecommerce business.

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