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3 Ways to Raise Your Referral Rate

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In No B.S. Guide to Maximum Referrals & Customer Retention, business coach and consultant Dan S. Kennedy and customer retention expert Shaun Buck present a systematic approach to help you keep, cultivate, and multiply customers so you replace income uncertainty with reliable income through retention and referrals. This edited excerpt explains his three-step process for generating referrals.

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14 Free Stock Photo Websites

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If you’ve ever tried searching for free stock photos on the Internet, you probably know what a ridiculous hassle it can be. As a general rule, free stock photos are extremely difficult to find. A huge portion of the stock photo market is owned by professional companies like Shutterstock and 123RF, who charge $20 or more for a single photo. Even when you can find free stock photos, most are low resolution, watermarked, blurry and, at best, uninspired.

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The mystery over the @ sign

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The @ character is the symbol of the internet age, crucial for emails and social networking. But no-one really knows where it came from, writes Claire Bates.

The “at sign” was once an obscure symbol known only to book-keepers. That changed thanks to Ray Tomlinson, the man widely regarded as the inventor of the email.

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The Power of the Modern Brand and How It Is Evolving

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While many people recognize the power of brands and a number of consumers only buy from certain well-established names, the modern brand is evolving in the changing marketplace. This process is affecting how businesses are using it for promotion and building visual identity.

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How to Turn Prospects into Customers with Your Landing Page

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In Ultimate Guide to Local Business Marketing, Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local marketing campaign. In this edited excerpt, Perry and Zamir reveal how to create a landing page that will increase your conversion rate.

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